BUILD IN
PUBLIC.
Documenting the real numbers, the real decisions, and the real mistakes behind building a media company from Cebu, Philippines. The outcomes are public. The mechanics stay private.
Building in public means sharing your progress, your metrics, and your lessons as you build — not after you succeed. It creates trust faster than any marketing campaign, attracts the right audience before you have anything to sell, and turns your journey into content that compounds over time. The key distinction: share outcomes and frameworks publicly. Keep the core mechanisms private until the moat is permanent.
The Galaxy Arbitrage Weekly Story
Issue 3 — The Philippines Expat Reality Nobody Talks About
Three times I left. This time I'm staying. Here's what the math doesn't tell you.
Issue 4 — The Expat Income Stack
How to structure your money so you never have to go home.
New issues every Tuesday. Subscribe to follow the build in real time.
Milestones
1,000+ subscribers · $98 total ad spend
Galaxy Arbitrage Weekly hit 1,000 verified subscribers in under 10 weeks. 20%+ open rates. 5-7% click rates. Monetization live with Issue 3.
Product market fit confirmed
Issue 1 hit 7%+ click rates — 3x industry average — on a list that still had dead weight. The audience was right before the content was optimized.
$98 into ads. First issue sent to 309 subscribers.
23% open rate on the first issue. The targeting worked. The list was real.
Related Pillars
Follow the Build in Real Time
Real numbers. Real decisions. Real mistakes. Galaxy Arbitrage Weekly documents the comeback from $300K lost to a sustainable media operation — in public, every Tuesday.
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